There is a trend for traditional media publishers to use several other media channels besides their publication itself. Most print newspapers have online edition. However they also can go yet further and incorporate other media through their website. A newspaper can offer live videocasts on its website and eqiup its reporters with smartphones, so they can shoot videos from scene of event and instantly upload them to newspaper's website, thus the Newspaper is taking over functions ov television.
As example, the Latvian weekly news magazine Ir uses social media and its own website to offer news and comentary all the time.
Ir also used social media recently to allow readers to follow and take part in their investigative journalism experiment on bycicle theft in wich 5 bycicles equiped with GPS tracers were placed in various locations in Riga to be stolen. The readers were also asked to report where they have had bycicles stolen.
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